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One Trustpilot page for several stores: every review shows up 3 times and the stats are inflated

Most multi-location clients have one Google profile per store but a single Trustpilot page for the whole brand. To offer Trustpilot on each store's review form, I connect that Trustpilot page on every location, and EMR then imports each Trustpilot review once per location.

For a 3-store client, about 63 Trustpilot reviews appear 190 times. The "All locations" dashboard shows 2,295 reviews instead of about 2,170, every 1-star Trustpilot review counts three times in the star breakdown, and the Reviews inbox shows each Trustpilot review as three separate cards, each with its own "Reply" button. The client's figures no longer match Trustpilot, and I have to explain why.

What happens today

  1. Store A, B and C each have their own Google source; Trustpilot is one page for the brand.

  2. The same Trustpilot page is connected on A, B and C so it shows on each store's review form.

  3. Each sync imports the same review (same Trustpilot review ID) once per location.

  4. Every "All locations" view adds the copies up: total reviews, average rating, star breakdown, response rate, Reviews inbox, export.

Sources are connected per location (Integrations › Sources), and I found no setting to share a source across locations or to merge identical reviews.

My workaround today: keep the real Trustpilot source on one location only, and on every other location create a Custom Source pointing to the Trustpilot "write a review" link. The review forms keep their Trustpilot button and nothing is imported twice. But the brand's Trustpilot reviews then belong to a single store, and the setup has to be repeated by hand for each location of each client.

Screenshots in the first comment (demo organization, same Trustpilot page connected on two locations): the same review appears once per location, and the "All locations" total jumps from 760 to 960.

Proposal (simplest first)

  1. In "All locations" views, count a review once when the same source and the same review ID are attached to several locations (dashboard, statistics, Reviews inbox, export).

  2. In the Reviews inbox, show it as one card tagged with its locations ("Store A · Store B · Store C"), with a single reply.

  3. Let a source be connected once at the organization level (brand-wide Trustpilot, Facebook page or website), available to every location's review forms and widgets, and imported once.

  4. Let the agency choose, per location, whether brand-level reviews count in that location's own statistics.

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Comments1

  • Seb Gardies

    •

    Nov 12

    Screenshots (demo organization, the same Trustpilot page connected on two locations): 1) the same review appears once per location, each copy with its own Reply button; 2) the “All locations” total goes from 760 to 960 reviews.