Changelog

We’ve rolled out the biggest update to EMR since launch – a complete UI/UX refresh that touches nearly every part of the platform on both the agency side and the client-facing side.

This update is all about making EMR faster, easier to use, and fully responsive across all devices. Here's what's new:

🌐 Fully Mobile-Friendly Experience

• The entire platform now works beautifully on mobile, tablets, and desktops.

• Whether you're on the go or at your desk, everything is smooth and accessible.

🧭 New Left Sidebar Navigation

• Cleaner and more organized layout.

• Easier access to core features with a more intuitive structure.

• Submenus are neatly grouped to reduce clutter.

📝 Improved Feedback Form Builder

• Completely redesigned for better usability.

• Several long-standing bugs and issues fixed.

• Building custom feedback forms is now faster and easier than ever.

🖼️ Better Organization Image Handling

• Uploading and managing organization images is now seamless.

• Improved support for logo placement and previews.

🔄 Easier Location Switching

• Switching between customer locations is now just a click away.

• No more confusion – it’s simple and quick to move between clients.

⚙️ Smarter Custom Plans

• Creating and managing custom plans is now easier.

• Plan settings are clearer and more user-friendly.

💡 Built-In Price Recommendation Engine

• When creating or editing a custom plan, you’ll now see suggested pricing based on:

  • Features enabled

  • Business niche

  • Number of locations

  • Region-specific factors

• Designed to help you price your services confidently and competitively.

🛠️ Fixes & Misc Improvements

• Dozens of bugs and small issues fixed across the platform.

• Performance improvements under the hood for a smoother experience.

🚀 This is Just the Beginning

This refresh lays the foundation for even faster feature development and smoother workflows. If something looks or feels new – it probably is!

The following widgets have had a UI refresh, better responsive support and accurate star rating display instead of rounding.

✅ Read more support on truncated reviews for Slider widget and Carousel widget
✅ UI refresh with better mobile support for: Slider, Carousel, Popup, Float and Card widgets
✅ Accurate rating stars (no rounding) on ALL widgets

The changes will apply automatically to all installed widgets and NO changes are required your end.

You can now reposition pins directly on the map with ease:

• 🎯 Drag & drop individual pins to fine-tune their location before scanning

• 📦 Enable group dragging to move all active pins at once by holding down shift and dragging the pins to your preferred location on the map

• 🔄 Updated pin positions are automatically used when you run your scan

This gives you more control over how and where your Local Search Grid scans are performed — perfect for advanced users who want pinpoint accuracy.

Try it out now in your next scan!

We're excited to introduce the Local Search Grid — a powerful new tool inside your EMR dashboard designed to help you deliver even more value to your clients.

This update is built specifically for agencies that manage local SEO and reputation for multiple clients.

🎯 What’s New

✅ Local Search Grid

A visual SEO map that shows exactly where your client ranks in different parts of their service area — using real GPS pinpoints.

Use it to:

• Show clients where they’re winning — and where they’re not

• Measure improvements in local visibility over time

• Scan anywhere: city blocks, suburbs, or towns

💡 Key Features for Agencies

• 📌 Custom pin grid sizes (3×3, 5×5, and more)

• 📍 Location-based ranking on Google Maps

• 🛠 Full support for Service Area Businesses (plumbers, locksmiths, etc.)

• 🔁 Recurring scans (weekly, bi-weekly, monthly)

• 🔗 White-label links you can share with clients

• 🖼 Exportable map images for reports and pitch decks

• 📈 Competitor tracking — see who ranks above or below your client

• ♾ Unlimited scans included in all plans

🌐 Choose Your Scan Engine

🔵 Option 1: Google API (Best for Beginners)

• Uses your Google Cloud API key

• Google gives you $200/month free in credits

• Covers around 600–700 scans per month

• Great for most agencies getting started

🟠 Option 2: DataForSEO API (Best for Scale)

• Built for high volume scanning

• Works perfectly for SABs that hide their addresses

• Costs around 50× less per scan than Google

• Ideal for agencies with multiple locations or recurring scans

✅ You can switch between providers any time inside your settings.

🛠 Setup Made Simple

We’ve created full setup guides — step-by-step — for both Google and DataForSEO:

• How to Set Up Local Search Grid

Includes screenshots, links, and estimated scan coverage per provider.

🧠 Why Clients Will Love This

• Makes local SEO results easy to understand

• Visually shows where they’re winning vs losing

• Lets them compare with local competitors

• Reinforces the ROI of your service in a way they can see

📌 Final Notes

• You’ll still need a Google API key even if you use DataForSEO — for location search, autocomplete, and map previews inside the dashboard.

• The $200/month Google credit usually covers this usage too.

🚀 Ready to Try It?

Go to Agency > Local Search Grid in your EMR dashboard and run your first scan!

From today you can send MMS messages when using Twilio or TextGrid via the platform. Other providers will be added over-time please use the roadmap to request your specific provider.

This option comes with it’s own custom plan option so by default your customers won’t be able to access this. To enable it go into your custom plan and under campaigns (plan options) enable MMS Review Requests.

Please note:

• Networks usually charge a bit more when sending MMS so EMR will deduct an additional credit whenever an image is sent via SMS from your customers.

• MMS is not available on every network or in every country so please check online to see if MMS is available in your jurisdiction.

When sending review requests via email some email services have automatic link scanners which was being tracked by our system as genuine clicks. We now attempt to filter these automatically so they should no longer be tracked going forward.

We’re excited to introduce a powerful new feature — the ability to automatically respond to Google (sign-in only) and Facebook reviews using customizable Auto Respond rules.

This feature gives you complete flexibility by supporting both:

• Global rules at the agency level

• Custom rules for individual customers

🔧 How to Get Started

✅ From your Agency account:

Go to Agency → Auto Respond. By default, you’ll see Global Rules, which apply to all organizations under your account.

👥 From the Customer account:

Log in as the customer and go to Settings → Auto Respond. This allows you to create rules scoped to specific locations — something that isn't currently possible via the agency view.

⚙️ Additional Notes

• To let your customers use this feature, make sure to enable Auto Respond in their plan options under the Reviews section.

• Auto Respond uses the same AI functionality used when manually creating prompts or responding to reviews.

• If you prefer, you can also create static (non-AI) responses.

• Reviews that are automatically responded to are clearly marked inside the platform.

• When requiring approval first please note the links to approve or customise the link last 7 days before the links expire for security purposes.

🧠 Rule Priority

You can create multiple rules, and they will apply in the following order:

Customer-level rules always take priority over agency-level global rules.

You can now disable the automatic “From Organization“ at the beginning of SMS review requests. To adjust this setting go into your campaign click settings → scroll down to advanced and see the “Include from“ option.