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Changelog

Follow new updates and improvements to EmbedMyReviews.

Local time campaigns, branded SMS links and better AI reviews and replies

Campaigns now send on your client's local time

  • Every campaign has its own time zone. We pick it up from your browser, and you can change it per campaign.

  • Daylight saving is handled for you. No more windows drifting an hour twice a year.

  • Overnight windows work, for example 8pm to 2am.

  • Existing campaigns keep sending as before. Open one and you can switch it to your time zone or leave it as it is.

  • Change a window and any queued invites move to fit. Nothing goes out outside the hours you set.

  • Send an invite while the window is closed and we tell you when it will actually go.

  • Local Search Grid scan times now show in the location's local time.

See exactly what happened with each contact

  • Open a contact and see every message sent, on which channel, and whether it was delivered, opened or clicked.

  • See what's coming next and roughly when.

  • Failures are explained in plain English. Technical details are there if you want them.

  • Messages skipped because credits ran out, no provider was set up or the message was blank are now marked as skipped, not failed.

  • Repeated daily skips collapse into one line.

  • A text that bounced no longer counts as sent, so the contact still gets their invite.

Your own domain in text message links

  • Agencies can now add a branded link domain, for example go.youragency.com, under Settings and Domains.

  • Every review link in your SMS invites uses it instead of revw.me.

  • The card shows the status: issuing certificate, live, or needs attention.

  • We check it every hour and email you if something breaks.

  • If it ever goes down, texts fall back to revw.me so nothing stops sending.

  • If your SMS provider needs link domains approved on their side, add the new one there too.

Better quality AI reviews and replies

AI Review Assistant (turns a customer's answers into a review draft on your collection forms)

  • Drafts are noticeably better. They read like a real customer wrote them, with varied openings and less of that polished AI feel.

  • Keeps any reservation the customer mentioned instead of smoothing it over.

  • Every draft is quality checked before it's shown. If one isn't good enough, it quietly tries again.

  • Writes in the form's language across all 28 we support, with no stray English mixed in.

AI responses (auto-respond, bulk responding, replying from the inbox, private feedback)

  • Replies are specific to what the review actually says. No more generic thank yous.

  • Length follows the review: short and warm for praise, fuller for complaints.

  • New guardrails. Public replies will not promise refunds, admit fault, or name staff members.

  • Replies match the language the customer wrote in, not your prompt or whoever is logged in.

  • If your prompt pins a language, that wins.

  • Uses the formal form of address in languages that have one.

  • Social post captions get the same quality and language improvements.

What's new: 12 to 17 September 2026

A busy week with new revenue tools, faster Google location setup, review photos in widgets, smarter search, improved notifications and a long list of fixes and reliability improvements.


New

Sell your own services to your clients

You can now sell your own services directly from inside your clients' dashboard.

This can be used for things like:

  • Google Business Profile management

  • Ads retainers

  • Strategy calls

  • Courses

  • Monthly "remove branding" add-ons

  • Review stands

  • T-shirts

  • Other services or physical products

Set up

Go to:

Business β†’ Billing & Revenue β†’ Custom Products

Then click Create Product and choose Service or add-on.

Pricing

Services can be:

  • One-time

  • Monthly

  • Yearly

Payment

Clients can pay through Stripe Checkout using your own Stripe account.

You can also send them to your own external payment or booking link, including:

  • Calendly

  • Cal.com

  • PayPal

  • Your own website

Calendly and Cal.com links automatically open with the client's name and email already filled in.

Where clients see it

Clients now get a new Services page in their menu.

You can also feature up to three services directly on their dashboard.

After a purchase

Every Stripe purchase appears in Orders, and you'll receive an email notification.

For physical products, enable Collect a shipping address and fulfil the order from the Orders section.

Control who sees services

You can control Services access:

  • Per plan

  • Per individual client

Find this under:

Features & Options β†’ General β†’ Services Access


Import several Google locations at once

Connecting multi-location businesses to Google is now much faster.

When you connect Google, you can tick multiple Business Profile locations at once instead of reconnecting separately for every branch.

For each Google location, you can:

  • Match it to an existing location

  • Let us create a new location automatically

The remaining imports continue in the background while you carry on working.

Your plan's normal location limits still apply.

This also works through client connect links.


Photos in review widgets

Photos customers attach to their Google reviews can now appear inside your review widgets.

Visitors can click a photo to view it full size.

If you don't want review photos to appear, disable Review Photos inside the widget builder.


Search your Sales Pipeline

The Sales Pipeline now has a proper search box.

You can search using:

  • Business name

  • Town or city

  • Phone number

  • Email address

The search also handles small typos.

You can use shortcuts to narrow the results further:

  • stage:won

  • rating:<4

  • city:leeds

  • added:7d

The Tips button lists all available shortcuts.

Exports now use the same search and filters, so you can export exactly what you're currently looking at.

Local Search Grid scans now use the same smarter search too.


Eight new social image designs

The social image designer now includes eight new designs for turning customer reviews into social posts.

The original classic design is still available.


Improved

Notifications are much easier to set up

The Notifications page has been redesigned to make setup much simpler.

Creating a notification

Choose what you want to be notified about:

  • New reviews

  • Private feedback

  • New customer signups

  • Service purchases

For reviews, you can also choose:

  • All reviews

  • Positive reviews

  • Negative reviews

Editing

Everything is now on a single page with one Save button.

Warnings

The notifications list now tells you when a notification hasn't been configured to reach anyone yet.

Send test

The test notification now follows your actual settings, so you can see exactly what a real alert will look like.


Fresh design for all emails

Platform emails have been redesigned, including:

  • Review alerts

  • Private feedback alerts

  • Reports

  • Exports

  • Review invites

  • Order emails

Emails now use your logo and brand colour and have been designed to display properly across:

  • Gmail

  • Outlook

  • Mobile devices


Using your own domain

The custom domain wizard now finishes with two simple steps:

  1. Make your custom domain your main address.

  2. Switch over to it in one click.

If you're still using your backup address, a banner will also offer to move you across.


Naming a new email, SMS or AI provider

When connecting a new email, SMS or AI provider, the connection name is now filled in automatically.

One less field to complete during setup.


All Locations table

The All Locations table on both the portfolio and client dashboards now displays 50 locations per page.

This keeps large multi-location portfolios quicker and easier to navigate.


Campaigns

Review invitations now send faster and more reliably.


Unverified Google profiles

If Google hasn't verified a client's Business Profile, Google may not provide access to its reviews.

The source card now explains what's wrong, including situations such as:

  • Verification is still pending

  • Another Google account owns the profile

It also explains what needs to be fixed.

Once the issue has been resolved, click Check again.


Replying to Google reviews

If a Google review reply cannot be posted because the Google connection needs refreshing, the reply window now:

  • Keeps your draft

  • Gives you a reconnect button

You no longer lose the reply you've already written.


Gmail sending limits

If you send review invitations through Gmail and reach Gmail's daily sending limit, the remaining invites now wait and send later instead of failing.


Fixed

Website builder

Reordering or deleting blocks no longer causes an error.

Removing a domain

You can now add a domain back after previously deleting it.

Local Search Grid setup

The setup wizard no longer sends some accounts back to the first step after they've already entered their details.

AI replies and insights

AI replies and AI Insights now work correctly with the newest OpenAI models.

Exports

Customer and review export emails now clearly show the date the download link expires.

What's new: a rebuilt website builder and multi-location reporting

September 2026

Two big updates this month.

The white-label website builder has been rebuilt from the ground up, and multi-location customers now get proper per-branch reporting on their dashboards and in their reports.

Nothing changes for websites you already have. Your pages, blocks and content are exactly as you left them.

Everything below is available the next time you open the Website section.


Website Builder

A new starter website

Start with a site that sells what you sell.

The starter website has been rewritten for today's product.

When you create a new site, you now get nine pages:

  • Home

  • Features

  • Pricing

  • Integrations

  • About

  • Contact

  • Terms

  • Privacy

  • Cookie Policy

The copy covers:

  • Automated review requests

  • AI Review Assistant

  • Auto-respond for new and old reviews

  • AI Insights

  • Local Search Grid

  • Widgets

  • Video testimonials

It is written for a business owner reading your site, not for a software audience, and avoids hype.

Your company name, contact email, site address and business address, where one is on file, are filled in automatically, including inside the legal pages.

Anything we cannot fill in for you is left as a clearly visible "Insert" marker so you know what still needs your attention.

If you already have a display widget, the home page includes a live reviews section from day one.


Three website themes

You can now choose between three completely different styles.

Marketing

The light, familiar layout you already know.

Studio

Dark and bold, with a glow in your brand colour. Designed to feel like a serious software product.

Editorial

A warmer, typographic style with serif headlines that feels more like a boutique consultancy.

Switching theme never touches your content.


More design controls

Under Website β†’ Design, you can now control:

  • Body font

  • Heading font

  • Section spacing

  • Button roundness

  • Card roundness

A live preview sits beside the controls so you can see changes immediately.

The defaults look exactly like your site does today.


Draft and publish

Editing a page no longer changes the live site straight away.

  • Save keeps your changes as a draft.

  • Publish makes them live.

  • Preview a draft before anyone else sees it.

  • See which pages are live, drafts or have unpublished changes.

  • Every publish keeps the previous version so you can restore it if something goes wrong.


Turn your website off without deleting it

If you use your own website, you can now switch the built-in website off.

When disabled:

  • Your domain sends visitors to the login page.

  • All your pages and content are kept.

  • You can switch the website back on at any time.


New website blocks

The following new blocks work across every theme:

How It Works

Explain your process in a simple step-by-step format.

FAQ

Add frequently asked questions, including search-engine-friendly FAQ markup.

Stats

Highlight important numbers and results.

Integrations

Display integration logos automatically from the platform's own integration list.

Comparison Table

Compare plans, features or services side by side.

Testimonial

Add a testimonial with a star rating and customer photo.

Book a Call

Embed Calendly or Cal.com directly into your page.

Free Report Lead Magnet

Let visitors request a report on their own business. Every request is automatically turned into a lead.


Better existing blocks

We've also upgraded several existing blocks.

Reviews

Embed a feedback form as well as any review widget.

Pricing

Pricing pages no longer require Stripe.

You can:

  • Build your own plans

  • Highlight a recommended plan

  • Choose between pricing cards or a comparison table

  • Import your existing plans as a starting point

Review Platforms

Choose exactly which review platforms appear.

You can also show only the platforms currently connected to the customer with one click.

Contact Form

Contact form enquiries now appear inside Sales Intelligence leads as well as arriving in your inbox.

The thank-you message can also offer visitors a booking link.


A cleaner editor

The page editor has been redesigned with:

  • A proper back link

  • Undo and redo

  • Desktop preview

  • Tablet preview

  • Mobile preview

  • Block search

  • Blocks grouped by type

  • Unsaved changes reminder

  • Keyboard shortcuts for save and publish


Search engines, AI assistants and social sharing

Every page now includes the structured data search engines look for, including:

  • Your organisation

  • Page information

  • Breadcrumbs

  • Pricing offers

  • FAQ answers

Each page also has its own:

  • SEO title

  • Meta description

  • Social share image

  • Hide from search option

Renaming a page keeps the old address working.

Every website also gets:

  • A sitemap

  • A per-site robots file

  • Two plain-text files that allow ChatGPT, Claude, Perplexity and other assistants to read your site cleanly

Page settings also show previews of how the page may appear in a Google result and when shared on social platforms.


Analytics and pixels

You can now paste in your:

  • Google Analytics ID

  • Meta Pixel ID

  • Google Tag Manager ID

The tag is automatically added to every page with no code required.

You can also tick one box to track:

  • Sign-ups

  • Sign-ins

  • Account creation as a conversion

This works even if you do not use the built-in website.

Find it under:

White-label β†’ Website β†’ Design β†’ Analytics and pixels


Launch checklist

The main Website page now includes a launch checklist showing the things that make a site ready to go live.

This includes items such as:

  • Published home page

  • Custom domain

  • Reviewed legal pages

Each item links directly to the place where you can fix it.


Location Portfolio and Multi-Location Reporting

Built for agencies whose customers operate multiple branches, chains or franchises.

Every branch on one screen

The All Locations view now includes a detailed per-location table showing:

  • Reviews gained

  • Average rating

  • Response rate

  • Star distribution

  • Change compared with the previous period

You can:

  • Sort

  • Search

  • Group

  • Export

  • Drill into an individual location

Each row also includes a trend line.

The location table always adds up to the totals shown on the main dashboard cards, and we automatically check this for consistency.


Location groups

Group branches by things such as:

  • Region

  • Franchisee

  • Brand

Each group also gets its own subtotal.


Review targets

Set a review target for each location and quickly see which branches are falling behind before the month ends.


Needs Attention

Locations that may need action are automatically flagged.

This includes branches with:

  • A falling rating

  • Unanswered reviews

  • No connected review source

  • A stalled sync

The reason is shown in plain language so you immediately know what needs attention.


Google Business Profile by location

Google Business Profile performance can now be broken down by individual branch, including:

  • Views

  • Searches

  • Calls

  • Direction requests


Reports and shared dashboards

Multi-location reporting now carries through into reports and shared dashboards.

The summary PDF includes:

  • Location breakdown

  • Star distribution

  • Needs Attention list

Shared dashboards can open directly on the combined multi-location view.

Every report also clearly shows which organisation and location it covers.


Agency-wide Location Portfolio

There is also a new Location Portfolio page under Business.

This gives agencies one place to see:

  • Every customer

  • Every location

  • Which accounts are growing

  • Which accounts may need a call


Built for mobile

Multi-location reporting also works properly on a phone.

The location breakdown becomes mobile-friendly cards with a sort control, making it easier for managers to check performance while on the move.


Under the hood

Ratings, sentiment and date ranges are now calculated in one central place and reused throughout the platform.

That means your:

  • Dashboards

  • Reports

  • Location tables

all use the same calculations and stay in sync.

Earlier updates