Changelog

We’re excited to introduce a powerful new feature — the ability to automatically respond to Google (sign-in only) and Facebook reviews using customizable Auto Respond rules.

This feature gives you complete flexibility by supporting both:

• Global rules at the agency level

• Custom rules for individual customers

🔧 How to Get Started

✅ From your Agency account:

Go to Agency → Auto Respond. By default, you’ll see Global Rules, which apply to all organizations under your account.

👥 From the Customer account:

Log in as the customer and go to Settings → Auto Respond. This allows you to create rules scoped to specific locations — something that isn't currently possible via the agency view.

⚙️ Additional Notes

• To let your customers use this feature, make sure to enable Auto Respond in their plan options under the Reviews section.

• Auto Respond uses the same AI functionality used when manually creating prompts or responding to reviews.

• If you prefer, you can also create static (non-AI) responses.

• Reviews that are automatically responded to are clearly marked inside the platform.

• When requiring approval first please note the links to approve or customise the link last 7 days before the links expire for security purposes.

🧠 Rule Priority

You can create multiple rules, and they will apply in the following order:

Customer-level rules always take priority over agency-level global rules.

You can now disable the automatic “From Organization“ at the beginning of SMS review requests. To adjust this setting go into your campaign click settings → scroll down to advanced and see the “Include from“ option.

A number of improvements and fixes have been deployed today:

Language Support on Feedback Forms

From today users can override the feedback form default language for static text such as buttons on the form to match the language that they want to use within the feedback form which may not be the language they have set on their account.

To get started click edit on your feedback form and under the settings tab scroll down to default language.

Select All Organizations on Reviews Page

Agencies can now select all organizations with a single click of a button instead of selecting one-by-one which can become a pain with large number of organizations under management.

HTML Email Signature On Transactional Emails

Agencies can now add HTML email signatures to all outbound emails from the platform (excluding review requests) to provide further customisation for agencies.

To configure this go to Agency → Transactional Emails.

Member Invites Copy Invitation URL

Users can now copy the invitation URL for pending member invites if the email for some reason was not delivered or deleted.

New Review Email Notification Gmail Logo Fix

Gmail does not have good support for SVG logos and because of this some review source logos such as Google, Facebook did not appear within the email. We have not created fallback png logos for all review sources.

Campaigns now allow you to adjust when additional steps in the review request campaign are seen as completed. By default it’s whenever the reviewer clicks on the link to the feedback form but you can now also set this to when they actually get redirected to a review site.

As apart of this update you can now also control how many days we ignore fresh review requests to the same reviewer by default this is 14 days. We don’t recommend lowering this value unless you or your customer really has a good reason and the minimum is 1 day.

To get started go into your campaign and click on campaign settings and then advanced settings.

From today you can now offer your customers unlimited WhatsApp review requests from our free WhatsApp provider.

To get started first make sure to setup the EmbedMyReviews WhatsApp provider by going to: Agency → WhatsApp → Add Provider.

You will then need to read and confirm the conditions before this provider is enabled on your account.

To offer this channel to your customers please go to your custom plans and plan options → campaigns → Enable WhatsApp.

To make sure review links work EMR initially sends a message requesting that the customer responds with a simple “Y“ and then the platform automatically sends another message with the link to the feedback form.

This is to get around the limitations of WhatsApp when the sender is not a contact on the customers phone it also helps build positive reputation for the sending numbers over time win-win.

This was a major undertaking but unlike other platforms EMR fully supports automation with WhatsApp and works exactly like our existing email and SMS services wither sending bulk requests via CSVs, third party automations like Zapier or one-by-one it just works.

Today we released a number of fixes and improvements including:

1. The ability to only set the reply-to and from name for campaign emails. Going forward if users don’t want to add their domain they are now able to just change these two settings.

2. Improved review source select/deselect handling inside feedback forms.

3. Some translation fixes that have been highlighted by the community.

4. Manually deduct credits from customer accounts using the credits button.

5. Many other smaller improvements that have been raised in the Skool group, roadmap.

Today we have launched some updates to improve email campaign delivery rates and changes to the feedback forms:

• New email template with rating breakdown which is now the default (recommended) email template for campaigns.

• Feedback forms no longer show the header with your logo at the top and instead we show the powered by link.

• Mobile optimisation for feedback forms avoid additional padding/margin.

• Internally email campaigns have been adjusted to further help avoid the promotional tab this change. This change does not currently apply to our EMRs free email service as we are waiting on the provider to make changes their end first (ETA next week).

• EMRs free email service will now use hello@reviews.email instead of noreply and we have already started warmups to increase delivery rates for Gmail, Outlook and others.
  

Exporting reviews has been brought back to the updated reviews page, search has been improved and tags are now visible on the review with better filtering.