April 22nd, 2026
We've added a new way to get answers out of the platform. Instead of opening the dashboard, exporting a CSV, or pasting screenshots into an AI tool, you can now plug Claude Desktop, Cursor, ChatGPT, or any compatible AI assistant straight into your live review data. Ask a question in plain English and the AI pulls the answer from the same database you see in the dashboard.
It's included in your plan at no extra cost and is 100% white-label, so your clients see your agency branding, not ours.
What this actually is
The AI Hub is a small connector built into every agency workspace. AI assistants like Claude and Cursor can speak to it using an open standard called the Model Context Protocol (MCP). You don't need to understand the standard. All you need to know is that modern AI tools can now use your review platform as a working tool instead of a copy-paste surface.
You create a connection in the dashboard, paste a small config snippet into your AI client, and that's the setup done.
What your team and your clients can actually ask
These are real questions you can ask once the connection is live. The AI decides which tools to use and returns a clean answer.
For your agency team
"Summarise last month's reviews for Acme Dental and pull out the three most common themes."
"Which of Acme's 14 locations has the lowest response rate? Show me the unanswered 3-star reviews at the worst one."
"Compare the open and click rates of the October campaign with the July one."
"Show me every client who doesn't have an auto-respond rule set up. That's my upsell list."
"Draft a reply to review 8421 in the voice of the clinic owner and hold it for my approval."
"Tag every review that mentions wait times with 'wait-time-issue' so I can filter for it later."
For your clients (when their plan allows API access)
"How many 5-star reviews did I get this week? Which locations got them?"
"What are customers complaining about most this month?"
"Did that recent email campaign actually get reviews or just clicks?"
"Show me the private feedback from the last 20 customers who filled out my form."
Every answer comes from the live database, not a stale export.
How to get started
Three quick steps. Under a minute if Claude Desktop or Cursor is already installed.
1. Open the AI Hub in the dashboard. Go to Settings then AI Hub. There's also a shortcut under Settings then API & Webhooks on the Connect AI tab.
2. Create a connection. Click Create connection and give it a name that tells you which AI tool it belongs to, for example Claude Desktop. If you want the AI to be able to draft review responses (which are always held for your approval, never auto-sent), tick the Allow write access checkbox. Leave it off for a pure read-only connection. Click create.
3. Paste the config and restart. The dashboard shows a ready-to-paste snippet and the bearer token. Copy the whole block, open your AI client's MCP settings (in Claude Desktop that's Settings then Developer then Edit Config), paste, save, and restart the client. That's it.
The token is shown once at creation. Copy it straight away. If you lose it, just revoke that connection and create a new one.
You can create as many connections as you need. One for Claude Desktop, one for Cursor, one for your VA, one for an automation. Each one is its own token and can be revoked independently without affecting the others.
Which AI clients work with it
Any AI tool that supports the Model Context Protocol. That currently includes:
Claude Desktop
Claude Code
Cursor IDE
VS Code with Copilot Chat
ChatGPT custom connectors
The setup is the same for all of them: paste the snippet, restart, done.
Where to find everything in the UI
AI Hub dashboard at
SettingsthenAI Hub. This is where you monitor usage, view logs, browse the tool catalog, and see which of your connections are active.Create and manage connections at
SettingsthenAPI & Webhooks, then the Connect AI tab. You can also open it straight from the AI Hub dashboard.Developer documentation under your white-label API docs. The MCP section sits alongside the REST API and covers the endpoint, authentication, tools, and error codes for anyone on your team who wants the technical details.
Watching what the AI is doing
Every tool call is recorded. Nothing is hidden.
Open Settings then AI Hub to see:
Total calls, average response time, active callers, and issues across the time range you pick (last 24 hours, 7 days, 30 days, or 90 days).
Call volume chart showing one bar per day so you can see activity spikes at a glance.
Tools used breakdown listing every tool that's been called, how many times, average response time, and error rate. Click a tool to filter the audit log below to just that tool.
Audit log with one row per call showing when, which tool, which connection called it, success or denied or error, duration, and how many rows came back. You can filter by date range, by tool, and by status.
Tool catalog reference showing every tool your AI clients can see, grouped by risk level, with its required permission.
For each call, parameters are recorded with tokens, emails, and phone numbers stripped out, so the audit log never becomes a private data surface. Calls older than 90 days are cleaned up automatically.
Who can use the AI Hub
You (the agency owner) have it on by default.
Your team members need the API access permission and the AI Hub permission on their role. You control this in your team settings.
Your clients can get it too, but only if the plan you sold them includes API access and the AI Hub permission. This means you can choose to offer AI Hub access as an upgrade feature on premium plans, or include it everywhere, or hide it entirely. It's your call, set per plan.
Safety features, because AI is still new
The AI Hub is designed to be safe to point a third-party AI tool at. The protections are on by default.
Read-only by default. A fresh connection can query data but cannot change anything. You have to tick the "Allow write access" checkbox when creating the connection to enable writing.
Write tools never auto-send. When the AI drafts a review response, it lands in your existing Auto-Respond approvals queue with the "awaiting approval" status. It does not reach Google or Facebook until a human clicks approve. Same protections as the rest of the platform.
Private customer information is redacted by default. Names, email addresses, and phone numbers on private feedback and contacts are hidden unless you specifically create a connection with PII access. Even for your own tokens, both the permission and an explicit opt-in on each call are required before any PII leaves the server.
Scoped to what the token owner can see. If a team member's role is limited to certain locations, any AI connection made by that person can only see those same locations. Same access rules as the dashboard.
Rate limited. 120 calls per minute per connection, 600 per minute across your whole workspace. A misbehaving AI client can't hog the platform.
Revocable in one click. Each connection is its own token, so if something feels off you revoke that one and every other connection keeps working.
White-label
Everything in the AI Hub lives on your domain. The endpoint is https://app.your-agency.com/api/mcp. The server name that your AI assistant sees uses your company name. The config snippet, the audit log, the dashboard, and the API docs are all your branding. Your clients never see our brand anywhere in the flow.
What's included, and what AI usage costs
The AI Hub is included in the $99 per month plan at no extra cost. There's no per-call fee and no per-token fee from us, and no separate AI Hub pricing tier.
The only variable cost lives on your AI client side. When Claude Desktop or Cursor makes a call using the Anthropic or OpenAI model it's running, you pay your AI provider directly for that model usage, the same as any other conversation with that tool. Usage is typically fractions of a penny per question.
What's in the toolbox today
Thirteen tools ship in the first release. In the dashboard's Tool Catalog you'll see each one grouped by risk level.
Read tools (seven)
List and filter reviews across organisations, locations, sources, dates, ratings, sentiment, response status, and full-text search
Fetch a single review with its reply, tags, and auto-respond history
List organisations with review count and average rating
List locations with review count and average rating
Aggregate metrics over a date range with optional grouping by day, week, month, location, organisation, source, rating, or sentiment, and with period-over-period comparison
List review-request campaigns with their status, schedule, location, and full funnel (invited, opened, clicked, reviewed, redirected, testimonials submitted, private feedback, unsubscribed, bounced) plus conversion and engagement rates
Retrieve existing AI Insights analysis for an organisation or location
Read tools with access to private data (four)
List private feedback submissions (PII redacted unless both conditions above are met)
List review-request contacts with their subscription state, latest activity, and engagement counters
Fetch the full activity timeline for one contact, showing every invite, open, click, video play, redirect, testimonial, private feedback submission, unsubscribe, bounce, and spam complaint
List configured auto-respond rules
Write tools (two, always held for approval)
Draft a response to a review. Always goes to the Auto-Respond approvals queue first.
Attach or detach tags on up to 50 reviews per call for theme clustering.
More tools will land over time. You don't need to do anything for new tools to show up for your connections.
Where to read more
Feature overview at
/features/ai-hub-mcp-serveron your public siteFull setup walkthrough in your documentation under
AI Features, titledAI Hub (MCP Server): Setup & UsageAPI reference in your developer documentation, in the
AI Hub (MCP)section alongside the REST API reference
In one line
Your clients' review data, connected to the AI tools your team already uses, running under your brand, with every call logged, PII protected, and write actions held for human approval. Included in every plan.
April 9th, 2026
Twilio setup has been one of the biggest friction points for agencies, especially in the US and Canada where toll-free verification and SMS compliance can quickly turn into a mess.
This update is focused on making that process much easier inside EMR.
If you have dealt with A2P, 10DLC, toll-free verification, or unclear compliance requirements before, you already know how frustrating it can be. Slow approvals, inconsistent feedback, confusing wording, and too much guesswork.
This release is designed to remove as much of that friction as possible while keeping your setup aligned with what Twilio expects.
What’s improved A much smoother toll-free setup flow for the US and Canada
We have reworked the Twilio setup experience to better guide you through toll-free verification without drowning you in technical compliance language.
EMR now handles more of the compliance work for you
Instead of leaving you to figure out what to write or how to explain your use case, EMR now prepares much more of the required toll-free verification wording and supporting detail automatically.
Clearer checks before you submit
We have added stronger built-in checks to catch missing information, weak setup points, and mismatched business details before you submit your verification request.
Better consistency across your compliance pages
The information Twilio may review, such as your opt-in page, privacy policy, terms, and SMS examples, is now better aligned so your setup tells one clear and consistent story.
Better readiness checks for your Twilio account
EMR now does a better job checking whether your Twilio account is actually ready for toll-free verification before you start, instead of letting you waste time only to hit avoidable issues later.
Improved tracking after submission
Once your toll-free verification is submitted, EMR now does a better job keeping status updates in sync so you can see where things stand more clearly.
Also included in this release Automatic unsubscribe links for one-way Sender ID messaging
When SMS is sent using a Sender ID instead of a phone number, customers usually cannot reply with STOP.
EMR now handles this more intelligently by replacing the standard STOP footer with a web unsubscribe link where appropriate.
This keeps one-way messaging cleaner, more compliant, and easier to manage without extra manual work on your side.
Supported providers in this update include Twilio, Brevo, and GatewayAPI.
What this means for agencies
You should spend less time trying to understand carrier rules and more time getting SMS live for your clients.
EMR now does more of the heavy lifting behind the scenes, with a more guided and opinionated setup flow that helps reduce avoidable mistakes and improves your chances of toll-free approval.
Important expectations
This update improves your chances of approval, but no platform can honestly guarantee 100% approval every time.
Approval still depends on factors like:
Your real business identity the quality and trustworthiness of your website whether your business details match across your setup how clearly your SMS use case makes sense to Twilio
What EMR can do is make the process far more structured, consistent, and realistic, while helping eliminate the preventable reasons agencies get stuck or rejected.
In simple terms
This release makes Twilio setup easier, reduces toll-free approval friction, and shifts more of the compliance burden onto EMR so your agency can move faster with less confusion.
March 25th, 2026
Packages
Blueprints are now organized into packages. Instead of a flat list of individual blueprints, you group them together into named packages like "Standard Setup" or "Premium Onboarding." Everything in a package gets applied together as a set, which makes it much easier to manage what each customer gets.
Each package can be assigned to a specific Custom Plan, so the right setup automatically matches the right customers. Or leave it on "Apply to all plans" if one size fits all.
You can pause a package without deleting it. Paused packages won't run automatically for new customers, but you can still apply them manually whenever you want.
Setup Wizard
Creating a package is now a guided four step process instead of a blank form. The wizard walks you through naming your package, choosing what to include, picking your templates, and reviewing everything before you create it. It takes about a minute to set up a complete onboarding flow.
Two New Blueprint Types
Packages now support Auto Responder and AI Prompt blueprints alongside the existing Feedback Form, Campaign, and Widget types. That means you can now include automatic review reply rules and custom AI response instructions as part of your onboarding setup. New customers get their auto responder and AI prompt created for them automatically, just like forms and campaigns.
Apply to Customer
There's a new Apply to Customer button on every package. This lets you manually apply a package to existing customers who were set up before you created the package, or to customers you want to set up on demand.
You can search for customers by name or email, browse their locations, and select exactly which ones to apply to. You can even queue up multiple customers and locations in one go before hitting Apply.
Locations that are already set up won't get duplicates. The system checks what already exists and skips anything that's already there.
Progress Tracking
When you apply a package, you now get a real time progress view showing each location as it gets processed. You can see the overall progress bar, how many locations succeeded, failed, or were skipped, and drill into individual locations to see exactly which blueprints were created.
If you close the progress window, the work keeps going in the background. An active run banner appears at the top of the Onboarding Blueprints page so you can check back anytime by clicking View Progress.
Location Locking
While a package is being applied, the affected locations are temporarily locked so you can't accidentally apply the same package twice at the same time. Once the run finishes, the locations unlock and you can apply again if needed.
Bypass Plan Restrictions
Packages now have a "Bypass plan restrictions" option. When enabled, the package creates everything even if the customer's plan doesn't normally include certain features. This is useful for VIP clients, trials, or situations where you want to give a customer more than their plan would usually allow.
Dependency Enforcement
The system now understands that Campaigns depend on Feedback Forms. If you try to add a Campaign without a Feedback Form in the same package, you'll get a warning. If you try to remove a Feedback Form while a Campaign still exists, it will be blocked. This prevents broken setups where a campaign has no form to send customers to.
Activity Log
The main page now includes a Recent Activity section at the bottom showing the last 10 blueprint applications. You can see which customer, which location, which blueprint was applied, and whether it succeeded, was skipped, or failed. This gives you a quick audit trail without digging through individual locations.
Improved Source Selection
The dropdown menus for selecting source templates (when picking which form, campaign, or widget to use as a template) now show the organization name alongside the resource name. So instead of just seeing "Standard Form," you'll see "Standard Form - Acme Corp." This makes it much easier to find the right one when you have many resources across different organizations.
Auto Responder and AI Prompt sources now show in the same format, and sources without a valid organization are automatically filtered out to keep the list clean.
Quick Start Guide
The Onboarding Blueprints page now includes a collapsible quick start guide right at the top. It explains the three core concepts (create a package, add blueprints, it runs automatically) and includes a pro tip about the feedback form and campaign dependency. You can hide it once you're familiar with the feature.
Want to understand how and when to use Onboarding Blueprints? Click here
March 12th, 2026
We have just rolled out two major upgrades inside EMR that take white label reputation management to the next level.
Introducing AI Insights and Search AI.
Together they give agencies a much deeper understanding of reputation, customer sentiment, and how visible a business is when people use AI tools to search for services.
This opens the door to a completely new level of reporting, strategy, and client value.
🤖 AI Insights
AI Insights transforms raw reviews into real intelligence.
Instead of manually reading through every review, EMR now analyzes the feedback and highlights the patterns that actually matter.
You can quickly understand
• what customers consistently love
• where complaints are starting to build
• which themes are improving
• which areas are slipping
• what needs attention first
This makes it much easier to prepare better client reports, catch service issues early, and show progress over time.
Agencies can move from simply collecting reviews to actually guiding clients on how to improve their customer experience.
🔎 Search AI
Search behaviour is changing quickly.
More people are now asking AI tools like ChatGPT, Gemini, and Perplexity for recommendations instead of typing traditional searches.
Search AI shows how visible a business is inside these AI platforms when customers ask real questions about local services.
You can now see
• whether the business appears in AI recommendations
• which AI systems mention it most often
• which search questions it performs well in
• where competitors are appearing instead
• whether the brand and website are being recognized
• what practical actions could improve visibility
For agencies this creates a completely new conversation with clients about reputation and discoverability in the AI era.
Like in Sales intelligence we show LLM visibility while prospecting - Search AI is a more powerful, in depth version of this for your paying clients.
💼 Why This Matters for Agencies
Clients care about more than star ratings.
They want to understand
• what customers really think about their business
• where the experience might be slipping
• how their brand is being talked about online
• whether AI systems are starting to recommend them
With AI Insights and Search AI you can now deliver a service that feels modern, strategic, and extremely valuable month after month.
This helps with stronger retention, premium positioning, and much better reporting conversations.
🏷 Built for White Label Reputation Management
Both features are designed specifically for agencies and client facing environments.
They are not flashy AI gimmicks.
They focus on clear insights, practical actions, polished reports, and real recurring value.
🔧 Bring Your Own AI
Like the rest of EMR, everything is BYOK.
You stay in control of your AI provider and usage so your margins stay predictable.
AI Insights supports OpenAI and OpenRouter.
Search AI runs through OpenRouter which makes it easy to work with multiple AI platforms through a single setup.
Most platforms use the same AI providers behind the scenes but resell that usage through credit systems with a markup. With EMR’s BYOK model you connect directly to the AI provider and pay the wholesale cost instead of inflated platform credit pricing.
💰 Extremely Cost Efficient
Despite the power of these features, they remain very cost effective.
In most real world usage
AI Insights typically costs well under a cent per run for a normal account.
Search AI usually costs just a few cents per scan while checking multiple AI platforms.
This means you can deliver premium AI powered reporting without eating into your margins.
🚨 Stay Ahead With Smart Alerts
Both features support proactive alerts so you can stay ahead of changes.
You can be notified when
• review sentiment begins to shift
• customer complaints increase
• reputation trends need attention
• AI visibility drops
• competitors start appearing more often in AI recommendations
This allows agencies to move from reactive support to proactive account management.
📊 Perfect for Monthly Client Reports
These insights also fit perfectly into scheduled PDF reports.
Now your reports can show
• how reputation sentiment is evolving
• what customers are really saying
• recurring service issues
• how AI platforms describe the business
• what actions should be taken next
Reports start to feel less like admin and more like strategy.
Scheduled Reports UI has been refreshed and the PDFs have also been improved with a much better premium look.
⚙️ Flexible for Agency Pricing
Both features work seamlessly with Custom Plans.
Agencies can package them however they want.
For example
Include AI Insights in a premium reputation package
Offer Search AI as a higher tier add on
Bundle both into a fully managed reputation service
This creates clear opportunities for upsells and stronger service tiers.
To enable these features go to custom plans under the reviews look for AI Insights and Search AI both by default are set to upgrade.
🧠 The Simple Way to Explain It to Clients
AI Insights helps you understand what your reviews are really saying.
Search AI shows how often AI systems recommend your business when people search for services like yours.
Together they give businesses a clearer picture of their reputation and visibility in the modern AI driven search world.
February 26th, 2026
This is a powerful addition for agencies and resellers.
You can now show clients exactly how their Google presence is performing directly inside EMR. No extra tools. No manual work. No complicated setup.
Here is what is included 👇
👀 Profile Views
See how many people are viewing the business on Google Search and Google Maps.
📞 Call Clicks
Track how many customers tapped the call button from the Google listing.
🧭 Direction Requests
Know how often people requested driving directions.
🌐 Website Clicks
Monitor how many visitors clicked through to the business website.
These are real engagement metrics that business owners actually understand and care about.
Where you will find it 👇
🖥 Customer Dashboard
A new Google Business Profile Insights section appears automatically for any location connected to Google.
You get
• Clear stat cards with period comparisons
• Performance trend charts
• Breakdown of how customers found the business such as Search vs Maps
• Device breakdown showing Desktop vs Mobile
🔗 Shareable Dashboard
The same insights are available on the shareable client dashboard.
Your clients can see performance and results without logging in. This makes demonstrating value much easier.
📄 Scheduled PDF Reports
These metrics are now automatically included in your PDF summary reports.
Trend charts are included. No setup required.
How it works 👇
• Data syncs automatically every day
• On first connection we pull up to 18 months of historical data
• Works across all organisations and locations
• Filter by individual location or view combined totals
• Fully responsive and mobile optimised
Important 👇
Stats will begin appearing within 24 hours of connecting Google.
Data is synced every 24 hours at 4am UTC.
EMR manages thousands of connected Google profiles, so during the initial rollout some locations may take a little longer while everything syncs in the background.
Why this matters 👇
You are not just sending review invites.
You are now showing
• Visibility growth
• Customer engagement
• Real business impact
This strengthens retention, supports upsells and helps justify your pricing.
More proof.
More value.
Built directly into EMR.
Let me know your thoughts 👊
February 23rd, 2026
We’ve just rolled out another exciting upgrade to help you showcase reviews more professionally and convert more visitors into customers 💪⭐
This update adds 3 brand new widgets and a fresh new widget builder that makes everything easier to find, set up, and install.
Here’s what’s new 👇
✨ 3 New Review Widgets (Now 12 in Total!)
You now have even more ways to display reviews on websites, landing pages, and funnels.
🌀 Slider #2 – Animated Slider
A smooth, eye-catching slider that brings reviews to life.
Perfect for homepages and hero sections where you want instant trust.
👉 Slider #3 – Slider with Review CTA
Shows rotating reviews with a built-in button to leave a review.
Great for turning happy visitors into new 5⭐ customers.
👤 Avatars – Modern Social Proof Widget
Displays reviewer profile icons, ratings, and totals.
Clean, modern, and ideal for building credibility in seconds.
This is perfect for agencies who want a “big brand” look without extra work.
🎨 Refreshed Widget Builder (Much Easier to Use)
We’ve also refreshed the widget builder to make your workflow smoother and faster.
You’ll now notice:
✅ Widgets are easier to find
✅ Setup is clearer when designing
✅ Options are better organised
✅ Installing widgets is quicker
✅ Less clicking, less confusion
Whether you’re building for yourself or for clients, it’s now much more intuitive.
💼 Why This Matters for Agencies & Resellers
This update helps you:
🚀 Offer more design choices to clients
📈 Increase trust and conversions
⭐ Collect more reviews automatically
💰 Sell higher-value websites and packages
⏱️ Save time on setup and delivery
More widgets = more ways to win deals.
More simplicity = more time to grow your agency.
As always, this is live now inside your EMR dashboard.
Go check out the new widgets and try them on your sites today 👊🔥
February 18th, 2026
We’ve rolled out another major update focused on making campaigns easier to use, improving deliverability, and giving agencies more flexibility when working with clients.
Here’s what’s new 👇
✅ Send Review Invites From Your Customer’s Own Gmail or Outlook
Your customers can now connect their own Gmail or Outlook account and send review invites in just a few minutes.
This means:
• Emails come directly from their real inbox
• Better trust with customers
• Higher open rates
To enable this, go to Custom Plan Options → Campaigns → Enable Own Email Provider.
Just like Own SMS, no credits are used for this, so customers are not limited on how many emails they can send.
📬 New “Personal” Email Template for Better Inbox Placement
SMTP, Gmail, and Outlook now support our fully optimised Personal email template.
This template is designed to:
• Look like a real personal email
• Avoid promotional and spam folders
• Land in the Primary inbox
It helps your customers get more reviews by improving visibility and deliverability.
🎨 Improved Campaigns Design & Layout
We’ve refreshed the Campaigns interface to make it:
• Cleaner
• Easier to navigate
• Less cluttered
This follows on from our recent feedback form improvements and makes everyday use much smoother.
💬 Separate Message Per Channel (Email, SMS, WhatsApp)
Previously, campaigns used one message for all channels.
Now, you can:
• Still use one message if you want
• Or create different messages for Email, SMS, and WhatsApp
This gives you more control and flexibility for advanced campaigns.
🧪 Better Test Invites with “Start Fresh” Option
When sending test invites, the system used to follow the “Ignore Duplicate Requests” rule.
You now have a new option called Start Fresh when testing.
This lets you:
• Reset the test contact
• Bypass duplicate limits
• Test campaigns more easily
No more confusion when testing.
🏢 Assign Email Providers to Specific Customers
Agencies can now assign different email providers to different customers.
This means:
• More flexibility
• Better consistency
• Custom setups per client
Assigned providers will continue using credits in the same way as your default provider.
📸 Improved Google Public Access Review Sync
When syncing new Google reviews via public access, we now support:
• Review images
• “Report review” links on the reviews page
Over time, our widgets will also be updated to display these images.
✨ Summary
This update helps you:
✔ Improve email deliverability
✔ Give clients more control
✔ Run more flexible campaigns
✔ Test more easily
✔ Deliver better review results
As always, we’ll continue refining the platform based on your feedback.
More improvements coming soon 🚀
February 16th, 2026
We’ve just rolled out one of our biggest platform updates to date — focused on giving agencies and resellers more control, better analytics, stronger branding, and smoother client management.
This release is all about helping you scale more professionally and deliver more value to your customers.
✅ Team Roles & Permissions (New System)
You can now manage your team with clear, role-based access and fine-grained controls.
New roles:
• Admin – Full access (except billing, team management & API)
• Manager – Manages reviews, campaigns, and integrations
• Responder – Focused on replying to reviews and feedback
• Viewer – Read-only access for stakeholders
What’s new:
Assign roles when inviting team members or update anytime
Restrict access by location
See a clear permission summary before assigning
Custom permission overrides per user
For API users:
API tokens now follow the same permissions as their creator
Existing integrations continue working without changes
⚙️ Smarter Custom Plan Options & Feature Controls
We’ve fully redesigned how you control customer access.
Every feature now supports:
✅ Enabled
🔒 Upgrade (locked but visible)
🚫 Hidden (completely removed)
Improvements:
Consistent behaviour across menus, pages, builders, and modals
Clear upgrade prompts instead of “Access Denied”
Truly hidden features when disabled
Reliable customer-level overrides
Clear channel controls (Email, SMS, WhatsApp)
Removed outdated confusing settings
Features you can now control individually:
Campaign channels
AI features
QR, NFC, feedback tools
Widgets & social sharing
Branding options
API, reports, imports, and more
📊 QR Code Analytics (New)
A brand new analytics section for QR performance.
You can now:
View total scans, clicks, and conversions
Compare time periods
See monthly trends
Drill into individual QR codes
Identify best and worst performers
Export to CSV
Filter by custom date ranges
Available under Insights.
📈 Analytics Dashboard Improvements
Fair month-to-month comparisons
Fixed campaign open and click rates
More accurate average ratings
Your stats now reflect real performance.
🧭 Improved Customer Navigation
Better organisation of menus
Review Tools and Campaigns now have clearer structure
Reduced clutter in Settings and Get More Reviews
This makes onboarding and daily use easier.
🌍 Language & Translation Improvements
Month names now display in your chosen language
All new features are translatable (26 languages)
Date ranges now localised
📝 Multi-Language Feedback Forms
Automatic language detection for visitors
Forms display in the reviewer’s language
Manual language control for testing
This improves international conversions.
🎨 Widget & Form Improvements
Copy widgets between locations
Custom CSS support
Your agency logo on widgets and forms
Improved AI review assistant on forms
Better form builder UI
New colour controls
📧 Email Provider Setup Improvements
New setup wizards for Gmail, Outlook, SMTP, Brevo, SendGrid
Credit estimates shown on campaign invites
Less setup friction, better results.
📢 Campaign Improvements
Better handling of duplicate windows
Fixed stop sequence copying
Improved Google Sheets sync
Video campaign retry logic
Unicode SMS support for Brevo
🛠️ Bug Fixes & Reliability
Onboarding checklist fixes
Google Sheets & Calendar fixes
Widget language selector fixes
Feedback form builder copy custom CSS fixes
AI reply permission fixes
Sales Intelligence name fixes
QR error handling improvements
Domain wizard fixes
NFC UI improvements
Better logo uploads
Overall: more stability, fewer support issues.
👨💻 For Developers
Updated White-label API documentation that can be easily shared
Role-based API permissions enforced
Full backward compatibility
No changes needed for existing integrations.
🔮 Why This Matters
This update gives you:
✅ More professional team management
✅ Better plan monetisation
✅ Stronger analytics
✅ Better branding
✅ Faster onboarding
✅ Happier clients
All designed to help you scale faster and retain more customers.
More improvements coming soon 🚀
February 9th, 2026
We’ve rolled out another important update focused on expanding EMR’s reach across Europe — while also improving the reliability of key existing platforms.
This release helps agencies and resellers serve more trades, home services, and marketplace-based businesses with confidence.
✅ New Review Sources Added
We’ve added 5 new major platforms, with a strong focus on European service providers:
💇 Planity
🔗 https://www.planity.com
Best for: Salons, barbers, beauty & wellness businesses
Countries: France, Europe
🔧 Werkspot
🔗 https://www.werkspot.nl
Best for: Trades, contractors, home services
Countries: Netherlands
🏗️ Travaux.com
🔗 https://www.travaux.com
Best for: Builders, renovators, home improvement
Countries: France
🔨 Instapro
🔗 https://www.instapro.it/
Best for: Trades, handymen, contractors
Countries: Italy
🛠️ MyHammer
🔗 https://www.my-hammer.de
Best for: Trades, home services
Countries: Germany, Austria
🔧 Fixed & Improved Sources
We’ve also strengthened the reliability of two major UK platforms:
✅ Checkatrade
Improved stability and syncing reliability.
🔁 MyBuilder
Requires a disconnect and reconnect to activate the fix.
This ensures continued accurate review syncing.
📈 Why This Matters for Agencies & Resellers
This update means:
✅ More European niches unlocked
✅ Stronger coverage for trades & home services
✅ Better reliability for UK contractors
✅ More opportunities to onboard clients
✅ Reduced support issues
You can now confidently target:
• Builders & contractors
• Plumbers, electricians, roofers
• Renovation companies
• Salons & wellness businesses
• Marketplace-based services
—all powered from one dashboard.
🔮 Our Ongoing Focus
Our mission remains simple:
👉 Make EMR the easiest platform in the world to sell to local businesses.
We continue to invest in:
⚙️ New international platforms
🤖 Smarter automations
📊 Better integrations
🚀 Faster onboarding
So you can grow faster — without juggling multiple tools.
More improvements coming very soon 🚀
February 8th, 2026
We’ve just expanded EmbedMyReviews even further with 9 powerful new review platforms, making it even easier for agencies and resellers to serve more local business niches — and win more clients.
These new sources are especially valuable for home services, healthcare, beauty, wellness, and marketplace-based businesses.
✅ Newly Supported Review Sources
🩺 Zocdoc
🔗 https://www.zocdoc.com
Best for: Doctors, dentists, clinics, healthcare providers
Countries: Mainly USA
🏠 Rated People
🔗 https://www.ratedpeople.com
Best for: Trades, builders, plumbers, electricians
Countries: UK
🏡 HomeStars
🔗 https://www.homestars.com
Best for: Contractors, home improvement businesses
Countries: Canada
🔧 Thumbtack
🔗 https://www.thumbtack.com
Best for: Local service professionals (cleaners, tutors, contractors, photographers)
Countries: USA
🔨 hipages
🔗 https://www.hipages.com.au
Best for: Trades and home services
Countries: Australia
🧰 Airtasker
🔗 https://www.airtasker.com
Best for: Freelancers, handymen, movers, local services
Countries: Australia, UK
💇 Treatwell
🔗 https://www.treatwell.co.uk
Best for: Hair salons, barbers, beauty & spa businesses
Countries: UK, Europe
💅 Fresha
🔗 https://www.fresha.com
Best for: Salons, spas, barbers, wellness businesses
Countries: Global
🏥 Jameda
🔗 https://www.jameda.de
Best for: Doctors and medical practices
Countries: Germany
📈 Why This Matters for Agencies & Resellers
With these additions, EMR now supports 61 review platforms — giving you:
✅ More niches to target
✅ More businesses you can onboard
✅ More reasons for clients to stay long-term
✅ Stronger “all-in-one” positioning in sales calls
You can now confidently sell EMR to:
Trades & home services
Medical & dental clinics
Beauty & wellness salons
Marketplace-based professionals
Freelancers & task providers
—all from one dashboard.
🔮 What This Means Going Forward
Our focus remains clear:
👉 Make EMR the easiest platform in the world to sell to local businesses.
We’re continuing to invest in:
More review sources
Deeper automations
Smarter integrations
Better workflows for agencies
So you spend less time managing tools and more time closing clients and scaling.
As always, thank you for growing with us. More improvements coming soon 🚀