NGO plant a tree - Automated integration (more reviews, less churnrate, higher margin+profit, protect nature)
What do you guys think about a integration for NGO like "we plant a tree for every review"?
Incentives for Reviews are against TOS of Google.
This would work as incentive → Better results for our clients → less churnrate, happy clients
For each tree we pay 1 Dollar → Sell it to our clients for 2 Dollar which is still extremely cheap → Increase margin and profit for us!
we do something good
Here you pay 1 Dollar for each tree and you get a certificate in the name of the person which gave the review (tree will be planted in their name).
This certificate should be pulled automatically into our clients subaccount, that they can give it to their clients.
There should also be a function (in custom plans) to activate/deactivate connection to the NGO from this post (or a better one).
Fully automated integration:
New review -> Datapush to NGO -> they plant the tree and give certificate and this we pull back into our clients subaccount.
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Comments12
rg Team
Sep 23, 2024
Checkout https://www.getgreenspark.com
They call themselves as Impact as a Service.
An Api and Zapier connection is available, as well as many other integrations and possibilities to add impact. Reviews.io is also available as an integration to add impact for new reviews. The type of impact can be defined in the dashboard. At the same time, you get very appealing, dynamic badges to display the impact on the website and a separate landing page where the entire impact, including evidence, is listed. A connection should be easily possible here and you get a very valuable and sophisticated tool.
HEHO87
Sep 23, 2024
I have no clue why i cant edit the initial post….
We also need to integrate the automatic payment for this:
Client wants this feature and gets the plan with “NGO Yes” or any plan and we “toggle the feature on”.
Then like described:
New review → Datapush to NGO → they plant the tree and give certificate and this we pull back into our clients subaccount. → Client gets automatically charged for the amount of trees/reviews.
HEHO87
Sep 25, 2024
Here i found a provider where TEMU’s client pays only 0,32€ per tree with certificate!
https://www.temu.com/tree-landing.html?refer_share_id=53lw0vkcp5myvp2dtetvwsok6xttmze3&refer_share_channel=copy_link
https://trees.org/
RG
Jan 8, 2025
isn’t this an incentive that would also violate Google’s terms? Or would this be considered a grey area?
mannie@embedmyreviews.com
Jan 11, 2025
Grey area but I feel they wouldn’t stop this bad PR for them
Alex Jax
Sep 23, 2024
This will really help!
Ma Gie
Apr 7, 2025
why should a reviewer, of our customer, paying for that review?
Isn´t it the other way? Our customer promise to plant a tree sending the certificate to the reviewer.
The customer could also shown in a wall of love that he platn a tree with his review and that motivate other to do the same?
HEHO87
Jul 20, 2025
No. Our clients would pay for the tree - not THEIR customers
Tkxt
May 7
I found another good idea regarding this feature:
This side already has this feature and they show a public review/impact page with a live counter: “Number of trees planted through reviews.” They also use this as their review landing page.
This could be a great addition for EMR:
show a dynamic tree/impact counter directly on the review landing page
use EMR’s existing review tracking to update the number
This would make the NGO integration much more visible and valuable for our clients, because they can show customers the real impact of their feedback.
What do you think guys?
Tkxt
May 7
Small addition to my previous comment:
On this page you can see the feature I mean in more detail:
https://plant-my-tree.de/review-partner/plant-my-tree/
The page is in German. I translated it with Google Translate, but the original page shows the full experience.
What I like is that users can click on individual planted trees and see details like the reviewer name, the related review, tree location, tree species, and additional impact information.
There is also a search bar where users can find their own tree by name.
Since certificates for the trees were also mentioned in the comments, it could be valuable to link the certificate directly inside this tree detail view as well. So when someone clicks on a tree, they could also see or open the related certificate/proof from the NGO partner.
This could be a great extension for EMR:
interactive tree/impact wall
each tree connected to a review or customer feedback
option to view the original review
tree details like location, tree type, date, and impact
linked certificate/proof for each tree
search function to find your own tree/certificate
Another visual idea could be an “Impact Garden” for each business.
For example, every new review or verified customer feedback could add a new tree to the business’ public garden. The more feedback the business collects, the bigger and more impressive the garden becomes.
This could be shown on a public page like: “See the impact garden of this business.”
Even a simple version would make the NGO feature feel much more real, emotional, and trustworthy.
I still stand by what I said in the last call:
I believe this could become one of the best features for our community.
At the end of the day, EMR is mainly about helping businesses get more reviews and better social proof. This feature could support that strongly because businesses can show customers that their feedback creates real positive impact.
It would also make the feature easier to sell to local businesses: they get more review motivation, a strong sustainability story, and something good they can proudly show publicly.
For the people leaving feedback, it also gives them a stronger reason to participate because they can see that their feedback contributed to something real.
(The last picture was generated with ChatGPT; it is not from the page above.)
Tkxt
May 7
Another point we discussed in the last call regarding this feature:
Mannie already wrote this down, but I also want to mention it here again in the feature thread in case anyone has an additional opinion on this aspect or ideas on how we could improve it further.
The NGO / impact feature should not only create impact in the background. It should also help businesses turn that impact into visible marketing content.
For example, EMR could generate weekly or monthly ready-to-share impact updates like:
“This week, our customers helped us plant 12 trees 🌱”
or
“Thanks to our customers, we have now planted 50 trees.”
These updates could include:
business logo
number of trees planted
impact counter
certificate/proof
short thank-you message
optional review/feedback highlight
If the business has an Impact Garden page, the social post could directly link to it.
As Mannie also mentioned in the call, manual work should be avoided as much as possible, which I think is very important.
So the goal should be to keep this simple, clean, and easy to use, but still automate as much as possible.
For example:
EMR tracks the reviews/feedback
EMR updates the impact counter
EMR pulls in the certificate/proof
EMR generates the weekly/monthly post
the business can approve, edit, or share it
We talked about that the business could then share this on Instagram Stories, Instagram Highlights, Facebook, Google Business Profile, or other channels.
For my own clients, I would use this heavily. I would create Instagram Highlights like “Our Impact” or “Trees Planted” and update them weekly with the newest results.
This would turn the NGO feature into recurring social proof content for local businesses — not just a one-time review feature!
If anyone else has ideas on how this impact content part could be improved, it would be great if you could add some creative ideas here.
Daniel Fawcett
May 16
Is this really the best use of dev time at the moment ? We can do this manually and monitor number of reviews via webhooks and adjusting a counter in google sheets for each client’s totals and then do a monthly purchase if this is really required.
Not so sure that this is something that should be native inside EMR when we have other integrations that would be far more useful
Just my 2c