Loyalty/Rewards Program
I believe the missing link to make EMR the ultimate reputation management platform is a built-in Loyalty or Rewards program that we can offer our clients as an additional feature. To do this right, it should NOT be added to the review/testimonial flow. Instead, it should be offered as a separate, but complementary feature; one we can even charge extra for access to.
The loyalty or rewards program should have its own QR code that leads to a landing page where the customer can learn about the program, and add their name, email, and mobile number to join the program. Then they are added to a list of program members. The program itself can simply be a pre-planned sequences of emails and/or texts that go out to each member based on their join date. The emails/texts can contain what ever content we decide to share with them, keeping in mind that they will be expecting emails with occasional discounts and special offers, hence the reason they joined a loyalty/rewards program to begin with.
Intermingled with these email offers or maybe even in the initial “welcome/thanks for joining” email will be a casual mention of the link they can click on to leave a review or feedback. This way it's not in any way an ask for a review in return for a discount or some special offer.
Correct me if I'm wrong, but I believe most of the technology needed to build out such an addition is already available within EMR. If I'm correct, it would simplify the process of adding such an additional feature. Don't get me wrong, I'm not saying it won't take work, just it's not reinventing the wheel so to speak.
And before anyone suggests just using a separate email marketing app, I'm fully aware of how to build this out myself with a separate email marketing app, but that's not my point here. I’m hoping to have this all self contained in EMR so it can be easily packaged and sold to our client's within one platform for simplicity.
I know this has been mentioned in the FB group, but I haven't found it in a search here so I decided to add it myself.
I hope others find it as valuable as I do.
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Comments8
Tkxt
Mar 3
One extra idea to make ROI 100% measurable: deliver the reward as a unique QR code (or QR coupon). When the customer redeems it in-store and the staff scans it, EMR can track redemptions and calculate revenue generated from the campaign (e.g., redemption count × average basket value, or a manual value set by the merchant). This turns the reward flow into a clear “scans → redemptions → revenue” dashboard.
Alex Jax
Jan 8, 2025
This would be such a great add-on on the platform! Reviews and Loyalty work hand in hand very well.
Axel Hilland
Aug 31, 2024
An integration with the boomernagme platform will sort this one out. I have asked for this integration a long time go. Check out their product! Push notifications form their platform after installing their loyalty cards are insanely effective!
Patrick
Aug 8, 2024
I think this would be a great addition, but how would the logic work for “points”?
Would it be flexible enough to allow businesses to have “membership tiers” and charge for those tiers?
The API would need to allow access to the entire setup so agencies can create a link between whatever ERP/CRM they use to run their business & the loyalty program.
It needs to not detract from the core featureset around getting reviews. EMR is an effective system, because it has focus on just getting more reviews & measuring the reviews. This could be added, but the loyalty portion needs to not interfere in any way with the review request & campaign flow.
I could see the sign-up for loyalty being “automatic” when a review request goes out, so that you can create another email / campaign welcoming them to “rewards” program.
STEVE SOLER
Jul 23, 2024
Responding to Dewayne in the FB group, I laid out my logic behind why this feature would make so much sense, so I thought it would be helpful to post it here as well.
"The way I see it, if a business wants to fully mange their reputation they need to do so on multiple levels. (Level 1) Provide outstanding service. Give their customers a reason to want to (Level 2) add their contact information to a "loyalty/rewards" program, and they will eventually even be inspired to (Level 3) leave positive feedback on a review platform. If for what ever reason the business is not doing great at Level 1 and a customer chooses to leave negative feedback, that is when (Level 4) kicks in, which I would call "Negative Experience Resolution" or "Negative Review Mitigation." I believe these four levels of business reputation management are a complete solution that would make a more robust offer for us selling this service."