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GBP Optimiser

Feature Request

EMR now supports Google Business Profile Posts that can be automated and published to the customers Google Maps profile. But to complete the Google Profile Management offer EMR should offer a best-in-class GBP Optimiser that agencies can use to optimise a customers Google Maps Profile.


This will compliment the existing Local Search Grid (track rankings, competitor analysis), GBP Posts and the existing review management side for a complete offer.

Posted by mannie@embedmyreviews.com ·
Status: In Progress1 comment

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Comments1

  • Paweł Maćkowiak

    •

    Oct 12

    GBP Optimiser – Comprehensive Google Business Profile Audit & Optimisation

    I believe the GBP Optimiser should go beyond a basic profile audit. It should help agencies identify optimisation opportunities, prioritise actions, and demonstrate measurable improvements to their clients.

    Key features:

    1. Comprehensive GBP Audit – Analyse profile completeness, primary and secondary categories, services, business description, contact details, opening hours, photos, reviews, and posting activity. Provide a clear, transparent score with actionable recommendations.

    2. AI-Powered Recommendations – Generate specific, industry- and location-relevant recommendations based on the actual business profile and available competitor data.

    3. Prioritised Action Plan – Organise recommendations by priority, explain why each action matters, and allow agencies to track tasks from identification to completion.

    4. Competitor Gap Analysis – Compare a client's profile with relevant local competitors and highlight meaningful differences and potential optimisation opportunities.

    5. Local Search Grid Integration – Connect profile optimisation insights with local ranking data, helping agencies understand how visibility changes across different areas.

    6. White-Label Audit Reports – Generate branded PDF and shareable online reports that agencies can use for client onboarding, sales proposals, and ongoing reporting.

    7. Multi-Location Management – Allow agencies to audit, compare, and manage optimisation tasks across multiple client profiles from a single dashboard.

    8. Progress Tracking – Track completed recommendations and changes in profile performance over time using available Google Business Profile and Local Search Grid data.

    Where supported by Google's APIs, agencies should be able to implement changes directly. For other recommendations, the platform should provide clear instructions and a simple way to mark tasks as completed.

    The goal is to turn GBP Optimiser into a practical, data-driven optimisation workflow that complements GBP Posts, Local Search Grid, and review management, making EmbedMyReviews a more complete platform for local search management.