GBP Insights – Toggle on/off

GBP Insights is a valuable addition to EMR, but I believe there is an opportunity to give agencies greater control over how they offer it to their clients.

Public reviews and GBP performance data are fundamentally different. While clients already connect their GBP to manage and respond to reviews, performance metrics such as phone call clicks, website clicks, directions and search terms represent a different category of business data.

For larger and enterprise clients, this distinction really matters. They may have formal requirements regarding which business data is displayed through third-party platforms, as well as vendor assessments and internal approval processes.

My suggestion:

Allow agencies to enable or disable GBP Insights at both the subscription plan level and the individual client level, just like other EMR features.

This would give agencies the flexibility to include GBP Insights in specific service packages while having control over its availability for individual clients.

This would offer two commercial benefits:

• For enterprise clients: Agencies could control the visibility of business-specific data according to each client's requirements.

• For smaller clients: Agencies could offer GBP Insights as an optional, value-added service or premium feature.

This flexibility would help agencies differentiate their service packages, create additional revenue opportunities and confidently serve larger organizations.