Event-Based Conditional Branching for Campaigns

We need the ability to build sequential automation workflows based on behavioral triggers. Specifically, the system must support conditional logic that checks a user's previous interaction state (e.g., If [Previous Campaign URL Clicked] == True) to route them to a secondary campaign instead of the default sequence.

Usecase: A shop gets a lot of repeat buyers. Google Maps is most important review platform for them. To maximize conversions, their campaign only has Google Maps review link. They send them campaign A.

After a while, their review stream drops as most of their clients have already reviewed them on Google Maps. They want reviews from them on Facebook. So they set up a campaign that will be sent only to people who have clicked review link on campaign A.

Now they first get reviews from their customers to Google Maps and after they buy again, they are asked to review them on Facebook.

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Of course this could be used in many more ways. Did they click one star in campaign A? Don’t send them campaign B. Have they been sent campaign A and campaign B and they didn’t open either of them? Send them more aggressive email with subject “Open this and receive free item X”