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Email / SMS Campaign Analytics

Feature Request

Right now the visibility on campaign success is very limited. This feature would include the following metrics:

  1. Deliverability %

  2. Email Opens / Open Rate

  3. Form Clicks

  4. What they clicked

  5. # Emails / SMS sent

These metrics would be available on the campaign & customer level. For example, I could see which individuals received, opened, visited the feedback link (sms), clicked a link, and what they clicked.

Posted by Patrick Brennan ·
Status: Completed3 comments

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Comments3

  • mannie@embedmyreviews.com

    Team•

    Jun 22, 2024

    Campaigns V2 has this please migrate to that: https://roadmap.embedmyreviews.com/changelog/fresh-way-to-send-review-requests-email-sms-video

  • Patrick

    •

    May 14, 2024

    One thought: Sendgrid is one of the easiest providers to integrate into the platform, and offer very economical rates. They offer open/click tracking by recipient. I would suggest offering them as the preferred integration partner to get the email stats.

    SMS is provider agnostic since the link is shortened & you can track visits to a URL by recipient as well, if you add tracking params to them or create a unique link per recipient.

    Tracking for form clicks is easier since it can send events to your back-end.

  • Patrick

    •

    May 14, 2024

    What are the chances we can prioritize this? Getting feedback from multiple clients on the need for visibility into campaign performance.

    Can I provide more details / development assistance to greenlight this feature?