Data mismatch between the local search grid results and the sales intelligence report generated for Salon Prestige

There are data mismatches between the geographic grid scan results and the sales intelligence report generated for Salon Prestige.

The two core data systems (local search grid scan vs. Sales Intelligence) are not synchronized, resulting in a report that:

  • Misses the most important competitor

  • Includes non-existent competitors

  • Overstates the client's market position


Link : Scan
Link : Sales Intelligence

In the Geogrid analysis : There is a bug because the Geo Grid scan show red pins (positions #20+) in areas immediately adjacent to the salon's physical location, despite proximity being Google's #2 ranking factor.

Geo Grid Top 3:

  1. Sophie Crolet (position 1.0, 100% visibility)

  2. Studio M (position 2.5, 69.3% visibility)

  3. L'atelier 815 (position 10.3, 33.7% visibility)



Sales Intelligence Top 3:

  1. Salon Prestige (client) - #2

  2. Le Salon (4.5โ˜…, 152 reviews) - shown as #1 "Champion"

  3. Apparence Coiffure (4.9โ˜…, 89 reviews)


Discrepancies:

  • Sophie Crolet: Present in Geo Grid (weird because no review and no website), absent in Sales report

  • Le Salon: Absent in Geo Grid top 9, shown as #1 in Sales report

  • Studio M: #2 in Geo Grid, not shown in Sales report top competitors

  • L'atelier 815: #3 in Geo Grid, not shown in Sales report

Competitor Rankings Listed

Geo Grid competitive analysis shows:

  • Sophie Crolet - #1

  • Studio M - #2

  • L'atelier 815 - #3

  • Louna Coiffure Francoise - #4

  • My Barber - #5

Sales Intelligence competitive analysis shows:

  • Salon Prestige (client) - Moy #2

  • Le Salon - Moy #4

  • Apparence Coiffure - Moy #4

  • Salon Marine Pierroz - Moy #9

  • L&C studio - Moy #9

  • JESSICA le salon - Moy #9

Overlap: Only "Salon Marine Pierroz" appears in both lists (Geo Grid shows different spelling/business)


Key Differences Summary

  1. Different #1 competitor (Sophie Crolet vs Le Salon)

  2. Completely different competitor sets with minimal overlap

  3. Salon Prestige position: 3.7 vs 2.0

  4. Geographic coverage: 71.4% vs 89% in Top 3

  5. Sales report introduces traffic capture metrics not in Geo Grid

  6. Apparence Coiffure appears in Sales but not Geo Grid

  7. Sophie Crolet, Studio M, L'atelier 815 in Geo Grid but not Sales report


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Upvoters
Status

Rejected

Board

๐Ÿ“ฅ Feedback

Tags

General

Date

2 months ago

Author

Jean-Gabriel

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