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Bug Report – Sales Intelligence Ranking Logic Bug (Inconsistent Winner Detection)

First of all: Sales Intelligence is insane. Truly next-level work. The UI, the data comparison, the scoring logic — it all feels premium and makes the product stand out.

However, there is one critical logic issue that shows up for this specific lead.


Problem

In the “Market Battle” section, the system shows the headline:

“In the battle for customers there is only one winner.
And right now, that winner is not you.”

But directly below that headline, the report displays Tandartsenpraktijk Haarlem as Rank #1 with a gold card — implying they are the winner.

This is incorrect, because according to the actual data in the report:

  • TandZuiver is the real #1
    (45% traffic capture, 100/100 trust score, marked as De Kampioen aka champion)

  • Tandartsenpraktijk Haarlem is actually the challenger
    (4% traffic capture, 56/100 trust score)


Important Notes

  • This issue does not happen every time. Normally the logic works correctly.

  • I tested the exact same lead again 24 hours later, and the bug happened again — same incorrect winner assignment.

  • This means the issue is intermittent, but reproducible for this specific business report.


Expected Behavior

  • The #1 position should match the actual comparison data.

  • If TandZuiver is the champion, the gold “winner” card should be assigned to them.

  • The headline should only state “you are not the winner” if the business is truly not rank #1.

Actual Behavior

  • The headline says the business is not the winner.

  • But the UI incorrectly shows Tandartsenpraktijk Haarlem as rank #1.

  • The report’s comparison section contradicts this and correctly shows TandZuiver as the champion.


Impact

  • Confusing output for the lead.

  • Contradictory data reduces trust in the Sales Intelligence results.

  • Potential harm to conversion quality when we send this report via cold outreach.


Business Info

Included Screenshot

I uploaded the screenshot below \

Status: Completed3 comments

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Comments3

  • Miguel Angel

    •

    Oct 20

    We are still seeing inconsistent winner detection in a Spanish Sales Intelligence report generated on 20 October 2026, despite this issue being marked Completed.

    Example: Bar Restaurant Els Catas, Barcelona.

    • The report shows an average Google Maps position of #9 for the prospect and #13 for La Cuchara del Guinardó. Yet the podium labels the #13 competitor as the strongest in the area.

    • The comparison cards then identify the prospect as the strongest, while the headline says: “And right now, that winner is not you.”

    • The full analysis describes the prospect as ranked #1 and tells them to protect that position, although its own map shows an average position of #9. Being best among the selected businesses is not the same as ranking #1 in Google Maps.

    • The full analysis labels a 0% response rate as “Leading” while showing about 60% for the competitor.

    Could you please recheck both the winner-selection logic and the conditional copy in the summary and full report? The labels and recommendations should consistently follow the displayed metric. These contradictions make the report difficult to use with prospects.

    Thank you for your work on Sales Intelligence and for looking into this. Here is the affected report in case it helps you reproduce the issue:

    https://app.metritap.com/business-report/3UpOE7QwZ30uRMuLeJOcuJaMt2yBTDWhepLnsb5U2IHudpq8CUBc98zGrVr4udmG

    Happy to provide any further details. Thanks again for your help!

  • Daniel Fawcett

    •

    May 16

    Was this actually fixed as I am also seeing these issues with the SI reports amongst other bugs in the SI reports

  • mannie@embedmyreviews.com

    Team•

    Dec 8, 2025

    @L thanks for the detailed report this is so helpful! Will replicate and implement a fix for this. Thank you again!