March 12th, 2026
🚀 EMR Just Got Smarter: Meet AI Insights and Search AI
We have just rolled out two major upgrades inside EMR that take white label reputation management to the next level.
Introducing AI Insights and Search AI.
Together they give agencies a much deeper understanding of reputation, customer sentiment, and how visible a business is when people use AI tools to search for services.
This opens the door to a completely new level of reporting, strategy, and client value.
🤖 AI Insights
AI Insights transforms raw reviews into real intelligence.
Instead of manually reading through every review, EMR now analyzes the feedback and highlights the patterns that actually matter.
You can quickly understand
• what customers consistently love
• where complaints are starting to build
• which themes are improving
• which areas are slipping
• what needs attention first
This makes it much easier to prepare better client reports, catch service issues early, and show progress over time.
Agencies can move from simply collecting reviews to actually guiding clients on how to improve their customer experience.
🔎 Search AI
Search behaviour is changing quickly.
More people are now asking AI tools like ChatGPT, Gemini, and Perplexity for recommendations instead of typing traditional searches.
Search AI shows how visible a business is inside these AI platforms when customers ask real questions about local services.
You can now see
• whether the business appears in AI recommendations
• which AI systems mention it most often
• which search questions it performs well in
• where competitors are appearing instead
• whether the brand and website are being recognized
• what practical actions could improve visibility
For agencies this creates a completely new conversation with clients about reputation and discoverability in the AI era.
Like in Sales intelligence we show LLM visibility while prospecting - Search AI is a more powerful, in depth version of this for your paying clients.
💼 Why This Matters for Agencies
Clients care about more than star ratings.
They want to understand
• what customers really think about their business
• where the experience might be slipping
• how their brand is being talked about online
• whether AI systems are starting to recommend them
With AI Insights and Search AI you can now deliver a service that feels modern, strategic, and extremely valuable month after month.
This helps with stronger retention, premium positioning, and much better reporting conversations.
🏷 Built for White Label Reputation Management
Both features are designed specifically for agencies and client facing environments.
They are not flashy AI gimmicks.
They focus on clear insights, practical actions, polished reports, and real recurring value.
🔧 Bring Your Own AI
Like the rest of EMR, everything is BYOK.
You stay in control of your AI provider and usage so your margins stay predictable.
AI Insights supports OpenAI and OpenRouter.
Search AI runs through OpenRouter which makes it easy to work with multiple AI platforms through a single setup.
Most platforms use the same AI providers behind the scenes but resell that usage through credit systems with a markup. With EMR’s BYOK model you connect directly to the AI provider and pay the wholesale cost instead of inflated platform credit pricing.
💰 Extremely Cost Efficient
Despite the power of these features, they remain very cost effective.
In most real world usage
AI Insights typically costs well under a cent per run for a normal account.
Search AI usually costs just a few cents per scan while checking multiple AI platforms.
This means you can deliver premium AI powered reporting without eating into your margins.
🚨 Stay Ahead With Smart Alerts
Both features support proactive alerts so you can stay ahead of changes.
You can be notified when
• review sentiment begins to shift
• customer complaints increase
• reputation trends need attention
• AI visibility drops
• competitors start appearing more often in AI recommendations
This allows agencies to move from reactive support to proactive account management.
📊 Perfect for Monthly Client Reports
These insights also fit perfectly into scheduled PDF reports.
Now your reports can show
• how reputation sentiment is evolving
• what customers are really saying
• recurring service issues
• how AI platforms describe the business
• what actions should be taken next
Reports start to feel less like admin and more like strategy.
Scheduled Reports UI has been refreshed and the PDFs have also been improved with a much better premium look.
⚙️ Flexible for Agency Pricing
Both features work seamlessly with Custom Plans.
Agencies can package them however they want.
For example
Include AI Insights in a premium reputation package
Offer Search AI as a higher tier add on
Bundle both into a fully managed reputation service
This creates clear opportunities for upsells and stronger service tiers.
To enable these features go to custom plans under the reviews look for AI Insights and Search AI both by default are set to upgrade.
🧠 The Simple Way to Explain It to Clients
AI Insights helps you understand what your reviews are really saying.
Search AI shows how often AI systems recommend your business when people search for services like yours.
Together they give businesses a clearer picture of their reputation and visibility in the modern AI driven search world.