Review Velocity - Comparison your Company vs TOP 3 Competitors

Overview:
I’d like to request the implementation of a Competitor Review Monitoring feature within the platform — a tool that allows users to analyze their Google Business Profile’s review count and growth rate (review velocity) compared to the top 3 competitors in their region.


Reasoning:
Both the Review quantity and especially the Review velocity (frequency of new reviews) strongly impact visibility in the local pack. Being able to benchmark my business against the top-ranking competitors would provide actionable insights into how competitive my review performance truly is.

Key Benefits:

  • Benchmark review performance: See how your total number of reviews and review velocity compare to the leading businesses in your local market.

  • Track review growth trends: Identify whether you’re keeping up with or falling behind the local competition in generating fresh feedback.

  • Actionable insights: Use concrete data to adjust review acquisition strategies and improve local SEO performance.

Core Metrics to Include:

  • Total number of reviews (own business vs. top 3 competitors)

  • Review growth rate (monthly and cumulative)

  • Average rating comparison

  • Visualization (line graph or trend chart) of review velocity over time

Why it matters:
Review velocity is a major local ranking factor often overlooked in standard analytics tools. Monitoring it in context with competitors helps businesses make data-driven decisions to improve visibility, trust, and ultimately — ranking position.

Related video for more Info:
https://youtu.be/OQM8u09BQJ4?si=iAbJH6xCFCLLsUOe&t=104

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Status

In Review

Board

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Date

4 months ago

Author

Michael Kneidinger

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