Before / After — UI dashboard exploration for Embed My Reviews

Exploring an alternative design direction

This document presents a UI exploration intended to spark discussion and gather feedback.

EMR already delivers a comprehensive set of features. This idea simply explores whether a different visual hierarchy, information architecture and visual language could make the experience feel calmer, easier to scan and more distinctive.

Current experience

The current dashboard surfaces a rich amount of information and gives visibility to many aspects of review management from the first screen.

This exploration looks at an alternative way of presenting that information by adjusting visual hierarchy and reducing the number of elements competing for the user's attention at any given moment.

Proposed direction

The concept is organized around a single primary focal point—the overall rating—followed by three sections that reflect a salon owner's natural workflow:

1. Where I stand — overall rating and milestone progress.

2. How I'm collecting reviews — conversion funnel, review pace and AI insights.

3. How I'm performing on Google — listing performance, trends and search visibility.

Rather than introducing additional components, the proposal focuses on clarifying hierarchy and making it easier to understand what deserves attention first.

The existing gamification experience is still present but expressed through a quieter circular progress indicator, allowing it to support the experience without becoming the dominant visual element.

Why explore warm neutral tones?

One aspect of this exploration is the use of a warm taupe/off-white background instead of a pure white canvas.

I don't know if you've noticed :

For exemple Granola (AI Note taker)

Onbox (an AI mailbox)

Warm neutrals can feel softer during extended sessions while maintaining strong readability.

Claude Deskopt :

Questions for discussion

This exploration is primarily intended to collect feedback around a few design questions:

• Does this hierarchy make the most important information easier to identify?

• Does the warmer visual language improve the perceived quality of the product?

• Does reducing visual emphasis in certain areas create a calmer overall experience?

• Which ideas feel worth exploring further, and which should remain as they are today?