We’ve rolled out another batch of improvements designed to make EMR easier to use, more powerful, and more reliable for agencies and resellers.

Here’s what’s new 👇

📩 1. Global SMS Message (New)

You can now add a custom message that appears on all review request SMS messages.

This is perfect for:

• Compliance text

• “Powered by…” branding

• Legal disclaimers

• Or any custom note you want to include

Where to find it:
Messaging → SMS → SMS Settings

Set it once, and it applies automatically to all SMS invites.

🏨 2. TripAdvisor Hotel Support & Major Improvements

TripAdvisor sync has been upgraded and now supports:

✅ Hotels
✅ Restaurants
✅ Attractions

Plus, the integration is now:

• Much more stable

• Works well for both small and very large profiles

• Keeps the original language of reviews

If you notice any syncing issues, simply disconnect and reconnect the profile to refresh it.

⭐ 3. Reviews.io Integration Added

You can now sync reviews from Reviews.io.

• All company reviews are supported

• Product reviews are excluded (by design)

This gives you another strong source for ecommerce and online-first clients.

🛍️ 4. TrustedShops Integration Added

TrustedShops is now supported, including:

• All international TrustedShops sites

• Automatic syncing into EMR

Great for European and cross-border businesses.

⚙️ 5. Easier Setup for Email, SMS & White-Label Domains

We’ve redesigned and improved the setup experience for:

• Brevo

• GatewayAPI

• SendGrid

• Kudosity

• SMTP (including Gmail & Outlook)

• White-label domain wizard

You’ll now see:

• Clear step-by-step guidance

• Helpful tips

• Better explanations

• Faster setup flows

Our goal is to make EMR the easiest BYOK white-label reputation platform to configure — and this is a big step forward.

More improvements in this area are coming over the next week.

🔧 Other Fixes & Improvements

Alongside these updates, we’ve shipped many smaller fixes and performance improvements behind the scenes to keep everything running smoothly.

🔜 What’s Next

We’re continuing this rollout with:

• The same UX upgrades for more providers

• A major upgrade to our Twilio integration

• Built-in compliance handling

• Even smoother onboarding

More updates coming very soon.

As always, thank you for helping us shape EMR into the leading white-label reputation platform for agencies and resellers 💙

If you have feedback on any of these updates, let us know in the community.